The Outdoor Foundation, Coleman and KOA Release Special Report on Camping

For Immediate Release
Chris Fanning, cfanning@outdoorfoundation.org, 202-271-3252
Mike Gast, mgast@koa.net, 406 248 7444

Alex Stern, alex.stern@coleman.com, 316-832-2778

Washington, DC, December 21st, 2011 — The Outdoor Foundation, Coleman and KOA Release Special Report on Camping
Report highlights enduring popularity of camping and in-depth look at profiles and segments

Washington, DC, January 21, 2011 - Almost 40 million Americans participated in camping last year, according to a new study released today by The Outdoor Foundation, Coleman and Kampgrounds of America (KOA). That equates to more than 14 percent of Americans over age six. The findings are part of the 2011 Special Report on Camping, a leading report tracking American participation in camping.

This extended 54-page Special Report on Camping provides data and analysis on camping participation in the United States, including psychographic profiles, camping preferences and buying behavior. The Report also explores opportunities in the camping industry and the overall future of camping. The findings are based on an online survey of more than 40,000 Americans ages six and older and a supplemental survey of camping participants 18 and older.

"The Special Report on Camping shows that camping endures as part of the American outdoor tradition - accommodating any lifestyle and giving access to any outdoor experience," said Chris Fanning, executive director of The Outdoor Foundation. "Thanks to support and commitment of Coleman and KOA, the Report provides first-of-its-kind information on camping trends, which should be of great interest to everyone in the outdoor community - especially those of us focused on inspiring future generations of enthusiasts."

The study found that introducing children to camping at a young age is vital to their participation as adults. Half of all current campers ages 18 and over experienced their first camping trip before they reached the age of seven. Only nine percent of all adult camping participants tried camping for the first time after age 19.

"KOA has been serving the camping public for 50 years and believes that it is essential to evaluate key outdoor sector and camper trends to continually respond to the diverse outdoor hospitality needs of Americans and international visitors", said Jim Rogers, Chairman and CEO of Kampgrounds of America. "KOA was pleased to have participated in this special report and looks forward to working with its outdoor partners to use this information to better serve and grow the outdoor marketplace."

The insights detailed in the 2011 Special Report on Camping are critical to understanding both campers and non-campers and building participation in the activity. Additional findings include:

Overview of Camping Participation
* Almost 40 million Americans went camping in 2010 for a total of 514.8 million outings.
* On average, each camping participant spent almost 13 days camping.
* More than three-quarters of participants are planning 3+ camping trips in the next year.
* Over three-quarters of campers participate in multiple outdoor activities.

Profile of a Camper
* Family is the most popular camping companion for 35 to 54 year olds.
* More than 90 percent of campers hiked during their last in-season trip.
* In the last 12 months, 86 percent of campers went on a camping trip during the summer.
* Over 50 percent of campers are motivated to go camping simply because they enjoy the act of camping

Buying Behavior
* Younger campers are most likely to buy backpacks, while older campers are most likely to buy propane lighting.
* Sixty-one percent of campers say they spend about the same amount on recreation in 2010 as they did in 2009.
* Most new and replacement camping purchases are planned at home before taking the camping trip.

Future of Camping
* Nearly a quarter of frequent campers say their camping trips over the last three years have become longer and more frequent.
* The most cited reasons for reducing the number of trips are a lack of time due to work and family commitments.
* Almost half of all respondents say their fathers took them camping for the first time.

To download a complete copy of the 2011 Special Report on Camping, visit The Outdoor Foundation website at http://www.outdoorfoundation.org.

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The Outdoor Foundation
The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through ground-breaking research, action-oriented convening and outreach and education programs, the Foundation is working with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. Learn more about The Outdoor Foundation at http://www.outdoorfoundation.org.

Coleman
As a global leader in the innovation and marketing of outdoor products, Coleman, The Outdoor Company, helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under the Coleman(R) brand. Additionally, the company provides flotation devices, towables, rainwear, waders, hunting and fishing gear as well as safety and survival equipment under its Stearns(R), Sevylor(R), Sospenders(R), Hodgman(R), Mad Dog Gear(R), and Helium(R) brands. Founded in 1900 and based in Wichita, Kansas, Coleman is a wholly owned subsidiary of Jarden Corporation. For more information, please visit http://www.coleman.com.

KOA
For 50 years, Kampgrounds of America has been offering the perfect, convenient getaway and the opportunity to share quality time with family and friends in a safe, clean and fun environment. As North America's camping leader with 488 locations, KOA offers "camping any way you want it," with nearly 70,000 campsites for any size recreational vehicle, tents and accommodations such as Camping Cabins and Deluxe Cabins with bathrooms and some kitchens. KOAs are also pet friendly, and most keep your connected to family and friends with WiFi available. KOA is truly a home away from home for millions of North Americans, whether your traveling across the continent, or just down the road. KOA's home office is still located in Billings, Montana, where KOA was founded 50 years ago on the banks of the Yellowstone River.

 
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