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The Foundation creates and manages innovative outreach initiatives that are often national in scope, local in impact, and works with a range of national and regional partners and outlets to elevate the outdoors, outdoor recreation and youth participation to the highest levels of the nation’s consciousness.

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Outdoor Industry Foundation Initiates National Search for Executive Director
(August 27th, 2007)
Outdoor Industry Foundation Board of Directors announced today that it has formed a search committee and initiated a national search to recruit its first ever Executive Director. more

Get Smart at OR: Earn Your PhD* at the SmartWool Booth #32087 and Raise Funds for OIF
(July 19th, 2007)
Now's your chance to laugh at your friends who spent all those years and all that money earning their PhD degree the hard way. Come to the SmartWool booth (#32087) Thursday and ... more

Outdoor Industry Recognizes 9 "Outdoor Idols" at OR Summer Market Tradeshow in Salt Lake City
(July 18th, 2007)
It takes far more than great athletic ability to be a role model for youth in the outdoors. It takes a lot of drive and passion. To celebrate this, on Aug. 10 nine "Outdoor Idols" ... more

Outdoor Industry Foundation Releases New Report Focusing on Youth and the Outdoor Lifestyle
(June 22nd, 2007)
Outdoor Industry Foundation (OIF) announced today the release of a new report - The Next Generation of Outdoor Participants Report -- 2007. This new OIF report provides insight ... more

Cast Your Vote for America's Next Class of Outdoor Idols™ on Outdoor Industry Foundation's Fresh, New Consumer Website
(May 24th, 2007)
Outdoor Industry Foundation (OIF) announced today the official opening of nominations for the next class of Outdoor Idols™ and the launch of the brand new Outdoor Idols consumer ... more

Active Outdoor Recreation Generates Economic Growth in
(April 17th, 2007)
The Outdoor Industry Association (OIA) today announced the availability of a report by Outdoor Industry Foundation that details the enormous impact of outdoor recreation on the ... more

The 3rd Annual Great American Backyard Campout to draw more than 150,000 Campers… be one of them!
(April 5th, 2007)
Outdoor Industry Foundation (OIF) and National Wildlife Federation (NWF) invite all families, youth groups and individuals to participate in the 3rd annual Great American Backyard ... more

Outdoor Industry Foundation calls on Outdoor Businesses to participate in The Great American Backyard Campout – An event expected to draw more than 150,000 Campers!
(March 22nd, 2007)
Outdoor Industry Foundation (OIF) is calling on all outdoor retailers and manufacturers to participate in The Great American Backyard Campout (GABC) scheduled for June 23, 2007 in ... more

Outdoor Industry Foundation Announces Cause Marketing Program - Play It Forward
(March 14th, 2007)
Outdoor Industry Foundation (OIF) announces Play It Forward, a cause marketing campaign to raise funds for OIF's youth outreach programs. Play It Forward gives outdoor businesses ... more

The $33 Billion Outdoor Industry Recognizes 10 Young "Outdoor Idols" at Bi-Annual Gathering of 1000 Global Brands in Salt Lake City
(January 18th, 2007)
10 Athletes Under 23 Recognized by Outdoor Industry Foundation for Encouraging Peers To Get Outside, Commitment to the Active Outdoor Lifestyle and Achievement in Sport more

SmartWool Names Outdoor Industry Foundation beneficiary of OR Winter Market Fundraiser
(January 9th, 2007)
Nearly one thousand youth and their mentors will benefit from a SmartWool fundraiser for Outdoor Industry Foundation (OIF) at the 2007 Outdoor Retailer Winter Market. OIF is set ... more

Native Eyewear To Put a New Twist on OR Party
(January 3rd, 2007)
Native Eyewear plans to generate thousands of dollars for the Outdoor Industry Foundation (OIF) at their first ever "Reverse Door Prize Party." more