WHAT IS PLAY IT FORWARD?
A new cause marketing program of Outdoor Industry Foundation designed to engage the outdoor community in introducing more youth to the active outdoor lifestyle. This program provides a meaningful way for outdoor companies to be part of the growing movement to Get Youth Active through pro-deal sales.
WHY?
The outdoor industry has already acknowledged the need to embrace the youth market and involve more youth in outdoor activities, not only because it will help the industry's bottom line, but also because it is the "right" thing to do. Outdoor businesses and enthusiasts are in a unique position to share their own enthusiasm and passion for outdoor recreation with the next generation.
Outdoor Industry Foundation has designed several ways for outdoor businesses to participate in Play It Forward. Participating organizations can tailor the program to meet the needs of their business and customers. Each company can determine how the funds will be generated through pro-deal sales.
HOW IT WORKS
- Outdoor businesses can implement the program through their own pro-deal website by raising the price of selected items by a percentage of the cost (percent can be determined by manufacturer). A Play It Forward logo and explanation on the site will allow outdoor professionals to decide to be part of the Play It Forward movement by choosing the selected products.
Businesses can further their contribution to the program by matching all donations.
All donations from pro-deal sales will then be doubled by OR.
Example: Pro-deal purchase of $100 generates $1. Manufacturer matches that donation, making it $2. OR then matches the donation, increasing the Play It Forward contribution to $4.
- Another option is to donate a percentage of ALL pro-deal sales to Play It Forward. These funds will also be matched by OR.
- Businesses can also choose to use one of our partner sites to implement Play it Forward. Our partners will be equipped up to sell the selected items on their website. Your participation in the Play It Forward program will be messaged to the outdoor professional through this site.
- Members who participate in Play It Forward can also contribute by helping to market the program. OIF will provide "players" with postcards that explain the programs that Play It Forward supports (see below for program descriptions). By including these postcards in pro-deal shipments to customers, the Play It Forward messaging is being communicated through out the industry.
- Businesses can also choose to be a player in Play It Forward through a fundraising event or sale at the OR show in August. Please contact us for further details.
BENEFITS OF PLAY IT FORWARD
- Participating members act as industry role models by promoting their commitment to the health and future of our youth through OIF programs.
- The entire product chain gets the opportunity to give. The giving starts with the consumer. It is then doubled by the manufacturer. That is then doubled by OR...$1 becomes $4!
WHAT HAPPENS TO THE CONTRIBUTION?
Industry contributions from Play It Forward will fund the OIF programs: Teens Outside!, Outdoor Idols™ and The Great American Backyard Campout™.
OIF values every commitment made by outdoor businesses in this effort and will ensure that each company is recognized for its involvement. By working together and involving employees, athletes, and customers, the Play It Forward initiative will have a swift and long-lasting effect on the nation's youth.
Outdoor Industry Foundation is a not-for-profit 501(c)3 dedicated to inspiring and growing future generations of outdoor enthusiasts.
Download or print a copy of this page.
Download or print a copy of the Play It Forward press release.
Download the Play It Forward logo for print or web.
