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The Outdoor Recreation Participation Report is the only detailed study of its kind tracking American participation trends in outdoor recreation. The study is based on an online survey capturing responses from over 40,000 Americans ages six and older and covers 114 different activities.

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Research | Participation | Exploring the Active Lifestyle, 2004

Exploring the Active Lifestyle, 2004

Exploring the Active Lifestyle, 2004
Conducted by Harris Interactive, this ground breaking custom study identifies how, why and in what activities consumers enter the market, what sparks consumers’ involvement in the outdoors and barriers to participation. It also establishes the potential size of the outdoor market and examines purchase habits and channel of distribution preferences. The report includes critical new information on “gateway activities” (bike, hike, camp and paddle) for an active outdoor lifestyle.
File: Executive Summary
File Type: PDF
File Size: 624 KB
File: Full Report
File Type: PDF
File Size: 1.3 MB