visit the Outdoor Industry Association
paddling

The Outdoor Recreation Participation Report is the only detailed study of its kind tracking American participation trends in outdoor recreation. The study is based on an online survey capturing responses from over 40,000 Americans ages six and older and covers 114 different activities.

read more >>
Research | Outdoor Nation | Technology and Social Media

Outdoor Nation Special Report: Technology and Social Media

Outdoor Nation Special Report: Technology and Social Media
Outdoor Nation Special Report: Technology and Social Media provides an in-depth analysis of how the Outdoor Nation community of young 'Outsiders' is interacting with social media and technology. In addition, the report gives the youth perspective on ways that technology can both enhance and interfere with outdoor activities. Finally, the survey offers youth-driven ideas on how to best combine outdoor experiences, social media and technology.

Below are highlights from the Special Report.
  • Youth believe that social media makes event planning and news gathering much easier. But also feel it can also turn into a time-consuming and addictive habit that replaces face-to-face interaction.
  • Outsiders believe that the concept of social media is here to stay and that older generations should become familiar with the social media space.
  • GPS, iPods and MP3 players, and mobile phones both enhance and worsen the outdoor experience by providing practical benefits that also act as distractions.
  • The most popular ideas for optimizing mobile phones for the outdoors were enhanced GPS, and mapping technologies; image recognition and improved image quality; as well as solar power, waterproofing, and weather forecasting.
  • Outsiders believe in the potential of mobile apps for initiating and rewarding outdoor challenges. They also believe that active Twitter and Facebook groups can be efficient tools for mobilizing outdoor activities.
File: Full Report
File Type: PDF
File Size: 1.7 MB