Created in partnership with The Coleman Company, the 2013 Special Report on Paddlesports
uses the latest participation data collected annually by The Outdoor Foundation to present detailed information on participation in kayaking, canoeing, rafting and stand up paddling by gender, age, ethnicity, income, education and geographic region - critical information needed by businesses, communities and non-profits working to connect Americans with the outdoors.
Paddlesports offer opportunities to get a unique view of the American landscape while enjoying the outdoors. Whether rafting down a river, kayaking in the ocean, stand up paddling on a lake or canoeing through a stream, millions of Americans enjoyed paddlesports in 2012. In fact, more than six percent of Americans participated in paddling — totaling more than 19 million individuals. On average, each paddler took seven trips a year, contributing to 202 million annual paddling outings. Paddling participation has remained fairly stable in recent years, but there is opportunity to engage minority groups, which are underrepresented in paddlesports.
File: Full Report
File Type: PDF
File Size: 2.2 MB