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The Outdoor Recreation Participation Report is the only detailed study of its kind tracking American participation trends in outdoor recreation. The study is based on an online survey capturing responses from over 40,000 Americans ages six and older and covers 114 different activities.

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Research | Participation | Outdoor Recreation Participation Topline Report, 2010

Outdoor Recreation Participation Topline Report, 2010

Outdoor Recreation Participation Topline Report, 2010
The 2010 Outdoor Recreation Participation Topline Report is a report based on data and analysis of American's participation in core outdoor recreation activities. Report data illustrates an increased number of American's participation in core outdoor sports and activities in various categories, within diverse demographics and throughout the United States.

The report illustrates a continued increase in camping and hiking with 32.6 million participants and an overall increase in core outdoor sports, representing running and walking. The reported 2008 to 2009 good winter season showed a 17.4% increase in snowshoeing within the winter sports category.

Nonetheless, the report shows how the economic climate affected the outdoor sports retail industry, reporting an overall decline in outdoor equipment purchases. The outdoor sports industry also showed a decline in the categories of bicycling, water sports and fishing. Though there remains a decline in overall fishing; freshwater fishing managed to increase 1.8% over last year with 40.9 million participants.

American's surveyed indicated they preferred activities that could be "done in a day" based on costs and busy schedules; which illustrates how the economy created some vulnerability in the outdoor sports industry, as a whole. However, those surveyed were interested in purchasing more sporting equipment this year, as the economy improves.

The 2010 Outdoor Recreation Participation Topline Report is based on online interviews with a nationwide sample of individuals and households from the United States online panel operated by Synovate. The total of 15,067 individuals and 25,074 household surveys were completed. The total panel has over 1 million members and maintained to be representatives of the United States population during January 2010 to early February 2010. The report is a high-level coagulated outline of The Outdoor Foundation's participation report, which will be released later this year with expanded data and full analysis.

File: Full Report
File Type: PDF
File Size: 233 KB