Nearly half of all Americans - 48.4% - participated in at least one outdoor activity in 2015. That equates to 142.4 million participants, who went on a collective 11.7 billion outdoor outings. While the actual number of outdoor participants increased by one million over the one-year period, the overall participation rate remained the same due to population increase.
Aspirational participation, which measures the physical activities that interest non-participants, showed that Americans are often drawn to outdoor recreation over sports, tness and leisure activities. In fact, all aspirational participants - regardless of age - reported camping and bicycling in their top three most appealing activities.
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