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The Outdoor Recreation Participation Report is the only detailed study of its kind tracking American participation trends in outdoor recreation. The study is based on an online survey capturing responses from over 40,000 Americans ages six and older and covers 114 different activities.

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Research | Participation | A Targeted Look at Participants with Potential, 2004

A Targeted Look at Participants with Potential, 2004

A Targeted Look at Participants with Potential, 2004
A follow up to Exploring the Active Lifestyle, a "Targeted Look at Participants with Potential" goes into more detail about four important market segments: 16- to 24-year olds; Hispanics; women; and singles age 45 and older.
File: Full Report
File Type: PDF
File Size: 1.5 MB