visit the Outdoor Industry Association
paddling

The 2009 Outdoor Recreation Participation Report rovides important insights into participation in outdoor recreation that are critical to efforts nationwide seeking to understand and reverse the growing inactivity crisis and the growing disconnect with the outdoors among youth and all Americans.

read more >>
Research | A Targeted Look at Participants with Potential, 2004

A Targeted Look at Participants with Potential, 2004

A Targeted Look at Participants with Potential, 2004
A follow up to Exploring the Active Lifestyle, a "Targeted Look at Participants with Potential" goes into more detail about four important market segments: 16- to 24-year olds; Hispanics; women; and singles age 45 and older.
File: Full Report
File Type: PDF
File Size: 1.5 MB

Download Now
Back to OIF Research List.