GET FIT WITH US

The Outdoor Foundation has joined with government agencies to present an easy, natural and fun solution to inactivity and obesity - GET FIT WITH US. We believe there is no easier or better place to get active than in America’s big backyard. Thousands of miles of walks, trails, rivers and open spaces are minutes away from most Americans and available at little or no cost.

Download GET FIT WITH US Guide (1.7M pdf)

What is GET FIT WITH US?

GET FIT WITH US is a national public awareness campaign being implemented by the Forest Service and Bureau of Land Management (BLM) with the support of The Outdoor Foundation to encourage families and friends to participate in active outdoor recreation on our nation’s public lands and waters. Integral to this campaign is the rollout of local GET FIT WITH US pilot projects on targeted National Forests and other public lands across the country.

Campaign Goals

• Raise the profile of America’s public lands and waters. GET FIT WITH US will help Americans understand they’re welcome - and strongly encouraged - to utilize their public lands and waters.
• Change the perception that getting outdoors is another chore. Outdoor recreation is not something that needs to be scheduled - but can become a natural, spontaneous, family activity.
• Propagate a new generation of consumers to become more active in outdoor pursuits. GET FIT WITH US not only advances demand for our products, but advances our industry ethos and way of life for generations to come.

The Primary Message is Simple, Yet Powerful:

If you’re looking to keep your family fit, don’t let them camp out on the couch. GET FIT WITH US by using America’s public lands and waters. It’s your big backyard and you can get there to hike, bike, paddle or camp. With millions of acres of public lands in all 50 states and over 2,000 miles of scenic rivers, America’s public lands and waters are a perfect fit for raising healthy families. Healthy outdoor activity starts young and never gets old. So share the experience and take a child outdoors today. Go to www.recreation.gov to find recreation sites in your area.

GET FIT WITH US Partner Benefits

GET FIT WITH US partners include the Forest Service, BLM and The Outdoor FOundation. As the campaign expands to include new partners, additional public land and health agencies, education centers, recreation user groups, outdoor businesses and non-profits will be sought. In promoting GET FIT WITH US, partners will enjoy:

• The equity of a national campaign.
• Increased awareness, visibility and public value of their organization or agency.
• Increased membership.
• Increased awareness of and stewardship of public lands and waterways.
• Increased awareness of their organization or agency issues.
• Increased donor base.
• Savings on creative and production costs.

Partners can expand the reach of GET FIT WITH US by:

• Using the GET FIT WITH US logo on all communications.
• Providing a link to GET FIT WITH US information from their websites.
• Running GET FIT WITH US ads with their logo and information about upcoming events in their local newspapers.
• Posting flyers with the GET FIT WITH US logo and images in local stores to advertise events.
• Placing the GET FIT WITH US logo on collateral materials like t-shirts, water bottles, hats, etc.

GET FIT WITH US Style Guide

The Outdoor Foundation has produced a Style Guide (1.7M pdf) to help the federal agencies and other organizations spread the GET FIT WITH US message. The Style Guide includes:

• GET FIT WITH US logo
• Key messaging
• Tips for partnering
• Public service announcement templates
• Banner, poster and brochure templates
• Press release template
• Royalty-free photography
• Campaign typography and color palette

GET FIT WITH US Pilot Projects

GET FIT WITH US Pilot Projects provide local public land managers and grassroots organizations with opportunities for direct contact with youth and to infuse the GET FIT WITH US message in local communities. The Outdoor Foundation will continue to help the Forest Service and BLM seek local projects that engage youth in outdoor activities on public lands and waters, and to promote the health benefits of outdoor recreation across America.

For more information on GET FIT WITH US contact:

Bryan Mahler | The Outdoor Foundation | 303.444.3353

Kristen Nelson | USDA Forest Service | 202.205.1406