Suggested Reading List

How To Guides For Women

1. Babes in the Woods - A Woman's Guide to Eating Well, Sleeping Well and Having Fun in the Backcountry by Bobbi Hoadley

2. Backpacking: Women’s Guide by Adrienne Hall

3. Mountain Biking for Women by Robin Stuart & Cathy Jensen

4. Runners World Complete Book of Women’s Running by Dagny Scott

5. Snowboarding: Women’s Guide by Julia Carlson

Marketing to Women

1. Don’t Think Pink by Lisa Johnson and Andrea Learned

2. Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment by Martha Barletta

3. Just Ask a Woman: Cracking the Code of What Women Want and How They Buy by Mary Lou Quinlan

4. EVEolution : The Eight Truths of Marketing to Women by Lys Marigold

5. Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women by Bernice Kanner

6. Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes by Pamela Danziger

7. Build Sales and Boost Share by Tapping Into Women’s Buying Power, Sales and Marketing Excellence, February 2003 by Martha Barletta