Case Studies

The Outdoor Foundation's research indicates that the women’s segment is a great opportunity for businesses looking to grow participation in outdoor recreation and sales. Retailers across the country are taking great strides to reach out to this important segment. Here is a look at some success stories.

Outdoor Divas (861K pdf)

Outdoor DIVAS is a Boulder, CO based “women’s only” outdoor apparel and hard goods store providing superior quality services and products to their customers. DIVAS owner and founder Kim Walker shares her keys to success.

Beyond Pink Thinking - Positioning Your Brand to Effectively Reach Women (101K pdf)
Renowned author and expert on marketing to women, Lisa Johnson, provides insight on the hazards of pink thinking. Johnson offers expert advice on how to market your products to women in a meaningful and authentic way.

Rutabaga Water Divas (160K pdf)
Learn how Rutabaga’s wildly popular Water Divas program significantly increased women’s participation in paddle sports in Madison, WI while boasting retail sales.

Outdoors Inc. (744K pdf)
Outdoors, Inc. is a specialty outdoor retailer providing outdoor enthusiasts in Memphis and the mid-south with quality outdoor apparel and gear. While historically a male-focused store, Outdoors Inc. has successfully tapped into the women’s market and developed a loyal following.

Sportago (1.3M pdf)
Sportago is a local retailer out of Helena, California that has been serving women for more than 22 years. Sportago has embraced an increasingly popular trend, offering a wide array of outdoor lifestyle clothing.