The Outdoor Foundation's research indicates that 85% of all women express interest in getting involved in outdoor activities. The Getting Women Active Toolit seeks to capitalize on this statistic as physical inactivity becomes a growing problem in the US.

The Outdoor Foundation encourages the outdoor community to reach out to and serve women through the retail environment, marketing, the work environment, and our communities for the health and well being of women and their families. Mothers have a tremendous influence over family activities and entertainment choices and are essential to Getting Youth Active.

Case Studies

• Outdoor Divas (861K pdf)
  
• Outdoors Inc. (744K pdf)
  
• Rutabaga (160K pdf)
• Sportago (1.3M pdf)
  

Marketing & Merchandising

• Marketing & Promotions (366K pdf)
  
• The Woman Friendly Store (379K pdf)
  
• Learn From the Conversations of Women (20K pdf)
• Don't Think Pink (101K pdf)

Portfolios

• Portfolio of Regional Ads
• Portfolio of Retail Shops - Photographs
  Contact OIF to obtain a CD-rom of Portfolios

Research on Women

• An In-Depth Look (1.3M pdf)
  
• 2005 Participation Study: Females (184K pdf)

Retail Tip Sheet

• Retail Tip Sheet (47K pdf)