The Outdoor Foundation's research indicates that 85% of all women express interest in getting involved in outdoor activities. The Getting Women Active Toolit seeks to capitalize on this statistic as physical inactivity becomes a growing problem in the US.
The Outdoor Foundation encourages the outdoor community to reach out to and serve women through the retail environment, marketing, the work environment, and our communities for the health and well being of women and their families. Mothers have a tremendous influence over family activities and entertainment choices and are essential to Getting Youth Active.
Marketing & Merchandising
Research on Women
Retail Tip Sheet