Case Studies

Outdoor retailers, manufacturers and non-profits alike are going the extra mile to Get Youth Active. A series of case studies produced by The Outdoor Foundation for its Getting Youth Active Toolkit for the Trade showcase a variety of these efforts.

Retailers and Manufacturers

Adventure 16 Donate-a-Pack Foundatio
(499K pdf)
A16's Donate-a-Pack Foundation exists to benefit at-risk, low income, or disabled youth in Southern California by enabling them to partake in an outdoor wilderness experience through gear and apparel donations.

Hi-Tec Phibian Program
(1.4M pdf)
Alarmed by increasing media coverage of the childhood inactivity crisis, outdoor footwear manufacturer Hi-Tec decided to take a corporate stand and deliver a meaningful message that reached beyond selling shoes. Hi-Tec devised a line of children’s footwear to help the company promote the importance of a healthy, active lifestyle for kids and wholeheartedly advocate respect for the outdoors.

Mountain Sprouts
(998K pdf)
Founded in 2001 in Grand Junction Colorado, Mountain Sprouts manufactures competitively-priced technical outerwear for kids ages newborn to pre-teen. The idea for Mountain Sprouts was conceived by three sisters who believe that better gear for kids makes it easier and more fun for parents to maintain their active outdoor lifestyle.

Non-Profit Outreach Organizations and Initiatives

Get Fit With US
(529K pdf)
GET FIT WITH US is a national public awareness campaign being implemented by the Forest Service and Bureau of Land Management with the support of Outdoor Industry Foundation to encourage families and friends to participate in active outdoor recreation on our nation’s public lands.

NOLS
(1.2M pdf)
National Outdoor Leadership School (NOLS), a leader in outdoor education, provides insights on mastering the youth segment through unique marketing techniques, collaboration with outdoor retailers and its NOLS On the Road bus tour.

Outward Bound: Choices
(4M pdf)
The Choices program opens up opportunities for urban youth to engage in the outdoors and learn important lessons about themselves as well as environmental stewardship. Through the Choices program, Thompson Island Outward Bound serves approximately 700 6th – 9th grade students from the Boston Public Schools each year.

Winter Feels Good
(307K pdf)
Winter Feels Good (WFG) is a grassroots program of the Snowsports Industries America that leverages existing partnerships and builds new relationships to increase participation in snow sports. WFG highlights the health, fitness and social aspects of snow sports and seeks to inspire and educate youth through key influencers like parents and teachers.